Will Office Depot and Dormify Be Able to Capture a Significant Portion of the College Market?

Office Depot OfficeMax Partners with Dormify to Ease Back-To-School Shopping Experience for College Students

The back-to-school season is just around the corner, and college students are gearing up for the big move into their dorm rooms. Luckily, Office Depot OfficeMax has come to the rescue by partnering with Dormify, a renowned leader in dorm room essentials. This collaboration aims to make the back-to-school shopping experience easier and more convenient for students across 200 markets.

With the new partnership, Office Depot is expanding its collection of college dorm and school supplies to offer students access to a wide range of stylish furniture and essential dorm room items. Whether students prefer to shop online at officedepot.com or visit one of the 200 stores, they can easily find everything they need for move-in week.

Kevin Moffitt, executive vice president of The ODP Corporation and president of Office Depot, highlighted the importance of providing students with the tools to be successful in their academic endeavors. By offering a comprehensive selection of dorm supplies and versatile shopping options, Office Depot aims to empower college students and help them thrive.

Amanda Zuckerman, co-founder of Dormify, echoed the sentiment, emphasizing the need to simplify the college move-in process. With the collaboration between Dormify and Office Depot, students can now see and experience Dormify products in person at Office Depot locations near their homes or campuses. Additionally, students can place orders at a store near their hometown during the summer and have them ready for pickup at a location near their school during move-in week.

The Dormify collection at Office Depot OfficeMax includes a variety of storage and décor items at prices ranging from $15.99 to $309.99. Popular items such as the eyelash fringe comforter and sham set, velvet flower-shaped pillow, and three-drawer cart with USB ports are sure to add style and functionality to any dorm room.

While Office Depot and Dormify are making moves to cater to college students, they face tough competition from retail giants like Amazon and Walmart. According to market researcher Numerator, Amazon and Walmart dominated the back-to-college shopping market in 2023, with a significant share of spending from consumers shopping for themselves or someone else.

Despite the competition, ODP Corp., the parent company of Office Depot and OfficeMax, reported strong earnings in the fourth quarter of 2023. The company’s new initiative, Project Core, aims to streamline operations, focus on core business activities, and enhance shareholder returns. CEO Gerry Smith highlighted the company’s low-cost business model and capital allocation strategy, which supported significant share repurchases in 2023.

As college students gear up for the new school year, the partnership between Office Depot and Dormify offers a convenient and stylish solution for all their dorm room needs. With a wide range of products available both in-store and online, students can now shop with ease and focus on what truly matters—succeeding in their academic pursuits.

(Source: Business Wire)


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