Advice from Insomnia Cookies CEO on Starting a Dorm Room Business

Are you a college student looking to start a business from your dorm room? Seth Berkowitz, the co-founder and CEO of Insomnia Cookies, has some valuable advice for you. Berkowitz started baking cookies in his college house and delivering them around campus, eventually growing his business into a multimillion-dollar company with over 260 locations.

One key piece of advice Berkowitz offers is to find a mentor. Having someone with experience to turn to for advice and guidance can make a huge difference, especially during challenging times. A mentor can help you navigate the ups and downs of entrepreneurship and avoid common pitfalls.

Berkowitz also emphasizes the importance of taking action. College is a great time to experiment with different ideas and ventures, as you have more time and flexibility than you may realize. While running a business alongside your studies can be challenging, it can also be incredibly rewarding if you have the passion and drive for it.

When it comes to picking a dorm room business idea, Berkowitz suggests starting with something you’re passionate about. Consider your interests and skills, and choose a venture that aligns with them. Additionally, he recommends starting small and testing your idea before scaling up. This lean approach can help you validate your concept and ensure its sustainability before investing more resources.

Overall, Berkowitz’s advice is valuable for any college student looking to start a business. By finding a mentor, taking action, and choosing the right idea, you can set yourself up for success as an entrepreneur. So, if you have a business idea brewing in your dorm room, don’t be afraid to pursue it and see where it takes you.